Insider June 24, 2022 — Spotify’s secret new hit

I have nothing pithy to say about today’s news that hasn’t already been said. Keep your data safe. Maybe check out Slate’s very good new season of Slow Burn. I am probably going to do the opposite of self-care, which is watch the new episode of For All Mankind, a show that takes place in […]
Posted by Experimentor in Podcast News

Insider June 23, 2022 — I’ll have a coffee with a side of existential dread

I know I’ve said this before, but working crazy hours in broadcast news forms some weird habits. Aside from my love of recap podcasts, I also got a taste for absolutely everything Starbucks. It was the only thing open at 30 Rock at 7AM on a Sunday, and I, not previously a regular coffee drinker, […]
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Spring And Acast Partner To Unlock Social e-Commerce For Podcasters

Spring – the industry-defining creator commerce platform – announced a new partnership with Acast, the world’s leading independent podcast company. Under a shared mission of empowering creators to make money from their own work and further engage with their audience, the new partnership allows podcasters to create their own online stores for free – offering bespoke products and merchandise to their fans.

Thousands of Acast’s podcasters can soon use Spring’s 360 commerce solution to create, promote and distribute everything from custom products and clothing to NFTs for their community of listeners. Tapping into a creator’s existing brand and fanbase, merchandise is an organic next step helping podcasters to diversity their revenue streams. As each show is unique, Spring’s extensive fulfillment network – with partners including Peitra and Bondly – allows podcasters to create bespoke products that speak specifically to their community of listeners.

A pilot program featured 11 Acast creators launching a new merchandise line and store via Spring, with participants including Goes Without Saying, Decrypt Daily, Do Go On, The Compound and Friends and other popular podcasters. Throughout the program, participants had access to Spring’s custom analytics dashboards, educational resources, and premium support channels – as well as Spring’s renowned digital products and Mint-on-Demand NFT capabilities, allowing creators to submerge themselves into Web3.

Since April, the Acast X Spring pilot has driven close to 1,000 combined product sales.

“Using Spring to create our first-ever podcast merch has been amazing. It is so user-friendly and incredibly intuitive,” say Sephy and Wing, hosts of Goes Without Saying. “The Acast x Spring partnership has helped us feel so much more confident and supported in the process of creating our merch – from designing to marketing.”

Ultimately acting as an intersection for podcasters and Spring merchandise, the trial demonstrated the potential for heightened traffic and conversion rates. Following the pilot program, Acast and Spring will build out additional functionality to enhance the creator experience across both platforms and create more opportunities for podcasters to monetize their audience.

On the new partnership, Spring COO Annelies Jansen says, “We are looking forward to commencing the program with Acast and are thrilled to have already noted such keen interest from Acast creators wanting to take part. Through this pilot, Spring will be able to track and measure creator behavior to ultimately develop partnership which will enhance creator success in the long-run. Most importantly, by working with Acast on ways to improve creator accessibilities, Spring continues to make sure the power remains in the hands of the creator at all times.”

Simon Marcus, VP of Strategy at Acast adds: “Acast’s mission is to help more podcasters make more money in more ways, by strengthening the connections between creators and their fans. Through our partnership with Spring, we’re enabling podcasters to expand their revenue base to include custom merch and creative products – putting the creator’s brand front and center. Spring shares our vision for creator success, and we look forward to seeing what our creators come up with.”

Spring’s industry-first social integrations with platforms including Instagram, Twitch, YouTube, TikTok and Linktree enable creators to fuel fandom and revenue streams exponentially. The success of platform integrations resulted in explosive growth for Spring, with more than 9 million creators having signed up to the platform to build their socially integrated commerce stores as of January 2022. Currently, Spring has an average of 2,500 creators sign up to the platform every day, in efforts to diversify their revenue streams and drive community engagement.

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Marvel Entertainment and SiriusXM Premiered Marvel’s Wasteland: Wolverine

It’s time to return to the Wastelands! Marvel Entertainment and SiriusXM announced their newest original scripted podcast, Marvel’s Wastelanders: Wolverine premiered on Monday, June 13.

Marvel’s Wastelanders: Wolverine is the fourth installment in the “Marvel’s Wastelanders” audio epic, following the success of Marvel’s Wastelanders: Star-Lord, Marvel’s Wastlanders: Hawkeye, and Marvel’s Wastelanders: Black Widow. The all-new 10-episode series is written and directed by Peabody Award winner Jenny Turner Hall, with sound design by Michael Odmark and Daniel Brunell, and original music Rhett Miller and John Burdick.

The series stars Robert Patrick as Wolverine, and features performances by Ashlie Atkinson (Kitty Pryde), Rachel Crowl (Red Skull), Isabella Ferreria (Sofia), Jennifer Ikeda (Rachel Summers), Justin Min (Justin), Clarke Peters (Professor X), Daniel Sunjata (Cyclops), and Carl Tart (Kevin).

Thirty years ago, Super Villains did the unthinkable, they won. After killing the Avengers, the X-men, and nearly every other Super Hero, Red Skull assumed the office of the President of the United States. Since that day, a traumatized Wolverine (Robert Patrick) has wandered in a daze of survivor’s guilt and self-loathing over his failure to protect his fellow X-men and their mutant students.

Wolvering encounters Sofia, a young mutant in-hiding and vows to transport her into the safe hands of estranged former X-Men Kitty Pryde and Rachel Summers. When the Red Skull and his top lieutenant Crossbones frame Wolverine and escalate anti-mutant sentiment to dangerous new levels, our hero realizes that his only option may be to face Red Skull and his savage allies head on. But a shocking, terrible truth may destroy Wolverine first…

On the series, writer and director Jenny Hall says, “Fans are going to lose it over Robert Patrick as Old Man Logan! You cannot stop listening to his gritty timbre – he is Wolverine – and Logan’s story here will shock you to your core!” She continued, “From a directing standpoint, this series is epic – a lot of characters, settings, and action. I can’t wait for fans to listen to this series. I hope it’ll blow your mind, break your heart, and give you something to believe in.”

The series will initially be available exclusively on the SXM App and Marvel Podcasts Unlimited on Apple Podcasts. Episodes will be more widely available one week later, on Pandora, Stitcher, and all major podcast platforms in the U.S. Learn more at

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Cumulus Media Names Lisa Waks Senior Vice President

Cumulus Media announced that Lisa Waks has joined the company as Senior Vice President, Digital Partnerships and Business Development, leading Cumulus Podcast Network’s content acquisition strategy and content pipeline development, with a focus on personality-driven brand franchises in the News; Business, Money & Tech; Sports; and Entertainment verticals. Waks reports to Suzanne Grimes, President, Westwood One and EVP, Corporate Marketing, Cumulus Media, who oversees the Cumulus Podcast Network.

Waks brings more than two decades of expertise in building revenue streams through strategic partnerships and new product development. As a pioneer in the digital video space, she is responsible for developing multi-platform opportunities across print, TV, experiential, and audio.

Before joining Cumulus Media, Waks was Head of Global Media Partnerships, Strategy, and Operations for TED Conferences, where she expanded their digital business, streamlined operations, and launched the TED Audio Collective. She previously spent nearly 15 years with Scripps Network Interactive (now part of Warner Bros. Discovery) where she developed cross platform revenue streams and new business ventures including the launch of a video lifestyle website and network. Waks began her career at Condé Nast with the inception of their web properties.

“Lisa is a trailblazer who has spent years creating new businesses, building new revenue streams, and forging successful and enduring partnerships,” said Grimes. “We are excited for her to bring this fire and focus to Cumulus to help us continue to expand the Cumulus Podcast Network with innovative, interesting, and unique content that is craved by listeners and partners alike.”

“I am thrilled to begin the next chapter in my career with such a long-standing and prestigious organization. Cumulus is best-in-class, leading the audio industry with a wide range of voices and premium content,” added Waks. “I believe in the power of the spoken word, and through smart collaborations we will successfully deepen connections and community.”

Posted by Experimentor in Podcast News

Tony Moorey Appointed as Bauer Media Audio’s UK Content Director of Digital Platforms

Bauer Media Audio UK has appointed Tony Morrey to the new position of Content Creator of Digital Platforms.

In his new role, Tony will oversee the audio and visual content that consumers can access on Bauer owned digital platforms, including apps and websites. Working across the entire portfolio of the business’ audio brands in the UK, it is a promotion for Tony who was previously Group Content Director for Absolute Radio, Magic Radio, and Scala Radio.

Speaking about the appointment, Ben Cooper Chief of Content and Music Officer for Bauer Media Audio UK said “Tony is going to transform the way you listen to and look at our content on your smart speaker, phone, or laptop. And by using his impeccable radio knowledge and his passion for digital innovation will focus on winning new audiences in new ways for our fantastic portfolio of UK stations.”

Tony said, “Bauer has always been a great place to do great work, not only because of its much-loved brands and talented people, but because of how quickly it is able to adapt and grow in response to the changing audio landscape and needs of listeners and advertisers. It’s a privilege to take on this new role, helping our amazing teams transform from a radio to an audio business, develop unique, creative audio products, grow audiences for advertisers. I can’t wait to get started.”

Tony started his audio career at Key 103 and 5 Live, joining Virgin Radio in 2002 where he has been principal figure at One Golden Square in London since. As Group Content Director across three of Bauer’s most-loved brands, Tony has led unified on-air and digital teams, controlling programming and content output, including commercial partnerships. In 2021, Tony was awarded a Fellowship by the Radio Academy.

The new role starts with immediate effect, with Bauer opening up a recruitment process to search for Tony’s replacement.

Posted by Experimentor in Podcast News

Crooked Media And Adobe Partner To Make Podcasts More Accessible

Adobe announced a partnership with Crooked Media, the progressive independent media company that delivers bold content to entertain, inform and inspire action, to make podcasts accessible, leveraging Adobe Premiere Pro’s Speech to Text technology to caption popular content.

At a time when video and podcasting are both skyrocketing in popularity, the ability to turn around entertaining, digestible and accessible content on increasingly tight timelines is crucial to the success of any media company. When Crooked Media, a longtime user of Adobe Creative Cloud, committed to making its award-winning content accessible to wider audiences through captioning, it was a natural fit for Adobe and Crooked Media to work together.

This partnership is now a reality as Adobe’s industry-leading Speech to Text feature set in Premier Pro is being used across Crooked Media’s video platforms to caption popular content including interviews and clips from Pod Save America, the popular political podcast hosted by Crooked founders and former Obama staffers and speechwriters, Jon Lovett and Tommy Vietor, as well as Lovett or Leave It, Offline, Pod Save the World, Keep It, and X-Ray Vision.

“When Crooked Media debuted in 2016, we were purely a podcast company, but we quickly learned that video was going to play an important role in helping us reach new audience and make our content accessible to more people,” said Matt DeGroot, senior director of video production at Crooked Media. “However, the tools in the market didn’t offer the speed and accuracy that we needed for our quick productions and turnaround times. Speech to Text in Premiere Pro allows us to put high-quality captions on all our video content, opening the door for more people to participate in the podcast experience.”

“Making amazing podcasts is Crooked Media’s bread and butter, and we’re big admirers of their work,” said Meagan Keane, principal product marketing manager at Adobe. “It’s so exciting for use to see Speech to Text in podcast content available today, and we are proud to know that it’s helping to make their shows more accessible so that more people can partake in the experience.”

As a media company that publishes news analysis and timely commentary, efficiency and accuracy are extremely important for the Crooked Media production team, who aim for just three hours between the moment the producer hits “stop recording” to when the podcast episode is live. However, turning around high-quality captions in a quick time frame can be challenging. Video creators and editors often have to make their captions manually after waiting for the transcription to be created – which can take longer than 24 hours – or switch between different tools for various tasks, limiting the use of captions across video content.

Speech to Text in Premier Pro leverages AL and machine learning to automate the creation of transcriptions and captions, speeding up the tedious and time-consuming process so that the Crooked Media team can get high-quality, precise captions for their video podcasts and social media channels fast, making their content more engaging and accessible without missing a beat.

The podcasting industry has matured and expanded into one of the world’s biggest platforms for people to tell stories, share news and content authentically with their audiences. Adobe is committed to innovating alongside the growing industry by introducing tools like Speech to Text in Premier Pro, Project Shasta for AI-powered editing and recording to make audio sound like it was recorded in a studio and Adobe Express for free podcast cover templates and art.

Posted by Experimentor in Podcast News

Triton Digital Announces Executive Promotions

Triton Digital, the global technology and services provider to the digital audio and podcast industry announced several executive promotions. Stephanie Donovan has been promoted to Global Head of Revenue, Alex Fournier to Chief Technology Officer, Benjamin Masse to Chief Product Officer, and Molly Glover Gallatin has joined the executive team as SVP of Marketing and Jelli Customer Experience. The promotions further support the company’s recent integration of Jelli to accelerate the development of innovative technology that serves the entire audio ecosystem across radio, streaming, and podcasting.

“At Triton Digital, it’s our mission to provide innovative technology and services that power the continuously evolving global audio landscape,” said John Rosso, President and CEO, Triton Digital. “These recent promotions within our executive team are key to maintaining innovation and operational excellence within our best-in-class audio streaming, podcasting, audience measurement, and advertising technology. Complemented by the integration of the Jelli team and technology, we are the industry’s most comprehensive suite of audio solutions.”

Stephanie Donovan is a recognized leader in the audio industry and a long-standing member of Triton Digital’s leadership team. In her previous role as SVP of Publisher Development, Donovan contributed to expanding Triton Digital’s client partnerships in North America while also advocating for digital audio strategies and publisher development expansion within and beyond the 80+ countries Triton Digital currently serves.

Alex Fournier has extensive experience leading technology and operations and has played an internal role in driving Triton Digital’s growth and performance. As Chief Technology Officer, Fournier will be responsible for leading the company’s technology roadmap and increasing its ability to meet evolving client expectations, specifically in regard to security, privacy, availability, and performance.

As part of Triton Digital’s integration with Jelli, Molly Glover Gallatin has been appointed SVP of Marketing and Jelli Customer Experience. Previously, Molly was the SVP of Marketing and Customer Experience, Glover Gallatin will oversee all marketing and communication activities for Triton Digital. In addition, she will continue to lead customer experience for Jelli products.

Benjamin Masse has a proven track record establishing synergies between business stakeholders, clients, and software development teams as Triton Digital’s Managing Director of Market Development and Strategy, As Chief Product Officer, Masse will lead product strategy and operations to ensure Triton Digital remains adaptive in the evolving audio marketplace. Masse will also play an intrigue role in integrating Jelli’s platform technology for the radio advertising market into Triton Digital’s suite of advertising technologies.

With Triton Digital and Jelli joining forces, Triton Digital’s audio industry. The combination of complementary products and technologies accelerates Triton Digital’s development and growth of innovative solutions that benefit the global audio ecosystem.

Posted by Experimentor in Podcast News

Triton Digital Releases the Australian Podcast Ranker for May 2022

Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced the release of the latest Australian Podcast Ranker. The Ranker provides insight into the Top 100 Podcasts as well as the Top 10 Publishers in Australia from 1 May through 31 May, 2022, as measured by Triton’s Podcast Metrics measurement service. The month of May had 74.3M downloads.

The Top Podcast Ranker and All-Australian Top 100 Ranker are ranked by monthly listeners, in accordance with the latest IAB Podcast Technical Measurement Guidelines.

For this reporting period, the top three publishers were ARN’s iHeartPodcast Network Australia, LiSTNR (SCA), and Audioboom.

The top three podcasts for both the Top 100 Ranker and Top 100-All Australian Ranker included, Hamish & Andy (LiSTNR)(SCA)), True Crime (Audioboom), and Liar, Liar: Melissa Caddick and the Missing Millions (Nine Publishing), Liar, Liar: Melissa Caddick and the Missing Millions (Nine Publishing) first debuted on the Top 100 Ranker in April.

There were several debuts for the Top 100 Ranker there were a few new podcasts including, The Teacher’s Trial (NOVA Entertainment), The Front (News Corp Australia), Betrayal (ARN/iHeartMedia), Outspoken the Podcast (ARN/iHeartMedia), CounterClock (audiochuck/Stitcher), and Scamfluencers (Wondery).

For the Australian-Made Top 100 Ranker there were a few new podcasts including, The Teachers Trial (NOVA Entertainment) 5 Minute Food Fix (ARN/iHeartMedia) and Stories of Origin (Nine Digital).

Participating publishers in the Australian Ranker include Audioboom, ARN’s iHeartPodcast Network Australia, DM Podcasts, Equity Mates Media, Hidden Brain Media, LiSTNR (SCA), Motorsport Podcast Network, News Corp Australia, Nine, NOVA Entertainment, Podshape, Schwarts Media, Sports Entertainment Network (SEN), Stitcher Media, TOFOP Productions, The Chaser, Wavelength Creative and West Australian Newspapers.

For an enhanced and robust experience, visit Triton Digital’s online ranker to view the full results of the Australian Podcast Ranker. You can also subscribe to receive future rankers via email.

Triton Digital’s Podcast Metrics measurement service is certified by the IAB Tech Lab as complying with Version 2.1 of the IAB Podcast Measurement Technical Guidelines. It provides accurate and insightful data around how, when, and where podcast content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, podcast name, episode, title, and more.

Posted by Experimentor in Podcast News

Buzzsprout Announces Buzzsprout Ads

Buzzsprout is excited to announce Buzzsprout Ads – a revolutionary way to buy podcast promotions across the 114,000 active shows hosted on BuzzSprout.

Buzzsprout Ads helps podcasts get their shows in front of the right audience: people who already love listening to podcasts and are interested in similar topics.

It is a self-service platform where any podcaster can sign up and buy an ad regardless of where they host their show. Once a podcaster uploads their promo audio, it will be immediately matched with the optimal audience based on categories and listening preferences.

Buzzsprout Ads works with any budget, with ad buys starting as low as $100 for 5,000 ad downloads, and since it targets a podcast audience instead of individual shows, it scales for the largest budgets.

Every podcast promo bought on Buzzsprout Ads runs as a mid roll to optimize its performance.

Podcasters can start buying podcast promos today and, for a limited time, podcasts hosted on Buzzsprout will automatically save 30% on any ad buy.

Buzzsprout was founded in 2009 and has helped over 300,000 people launch their podcasts. It is the easiest way to get your podcast online, listed in every major podcast directory, and distributed to the world. Buzzsprout is based in sunny Jacksonville, Florida.

Posted by Experimentor in Podcast News