Triton Digital Releases The Australian Podcast Ranker For December 2022

Triton Digital, the global technology and services leader to the digital, audio, podcast, and broadcast radio industries, announced the release of the latest Australian Podcast Ranker. The Ranker provides insight into the Top 150 Podcasts as well as the Top 150 Australian-Made Podcasts, the Top Publishers in Australia, and the Top Sales Representatives in Australia from 1 December through 31 December 2022, as measured by Triton’s Podcast Metrics measurement service.

The Top Podcast Ranker and Top 150 (Australian-Made) Ranker are ranked by monthly listeners, in accordance with the latest IAB Podcast Technical Measurement Guidelines.

For this reporting period, the top three publishers were ARN’s iHeartPodcast Network Australia at #1, LiSTNR (SCA) at #2, and Stitcher climbing to #3.

This month, we also introduced a new publisher, Adore Beauty, who is know for podcasts such as Beauty IQ Uncensored and Skincare School.

This month, we also introduced the Top Podcast Ranker and the Top 150 (Australian-Made) Ranker included Casefile True Crime (Audioboom) climbing to #1, Mamamia Out Loud (Mamamia) climbing to #2, and Hamish & Andy (LiSTNR (SCA)) at #3.

The Top Podcast Ranker also had several debuts from Inside the Tribe (DM Podcasts), Proof: A True Crime Podcast (Audioboom), Bedtime Explorers (LiSTNR (SCA)), The You Project (NOVA Entertainment), and more.

For the Top 150 (Australian-Made) Ranker, new podcasts included Astrology Coach (ARN/iHeartMedia), Anatomy of a Scam (Nine Radio), Help! I Have A Teenager (Mamamia), and more.

Participating publishers in the Australian Ranker include Adore Beauty, Audioboom, ARN’s iHeartPodcast Network Australia, DM Podcasts, Equity Mates Media, LiSTNR (SCA), Mamamia, Motorsport Podcast Network, News Corp Australia, Nine NOVA Entertainment, Podshape, Schwartz Media, Special Broadcasting Service, Sports Entertainment Network (SEN), Stitcher, Studio71, The Chaser, West Australian Newspapers, and Wondery.

To view the full results of this Ranker, participate in the ranker, or sign up to receive future rankers, please visit: http://australianpodastkranker.com/.

Please note that as of February 2023, Triton Digital will be transitioning from its website Podcast Ranker PDFs to publishing this data on http://australianpodcastranker.com/. The PDFs from 2022 will still be available to view on the Rankers site.

Triton Digital’s Podcast Metrics measurement services is certified by the IAB Tech Lab as complying Version 2.1 of the IAB Podcast Measurement Technical Guidelines. It provides accurate and insightful data around how, when, and where podcast content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, podcast name, episode, title, and more.

Posted by Experimentor in Podcast News

PRISA Becomes The World’s Second Largest Audio Streaming Company

PRISA Audio, the PRISA Media platform that integrates all of the Group’s digital audio production, strengthened its lead in Spanish-language production worldwide in 2022, yet another key milestone in PRISA’s ongoing commitment to leading the transformation of quality journalism and entertainment.

Last year, the division clocked up 574 million downloads and 971 million listening hours – representing year-on-year growth of 38% and 17%, respectively. Thus, for the second consecutive year, Triton Digital’s Streaming Metrics Monthly Ranker, the industry standard for online audio consumption worldwide, just after US-based iHeartMedia.

Carlos Núñez, executive chairperson of PRISA Media, took stock of the year this Thursday and looked ahead to the challenges of 2023, together with the managing director of PRISA Audio, María Jesús Espinosa de los Monteros, at an event organized by PRISA Audio that brought together representatives of the sector. Núñez explained that this constant growth was thanks largely to the group’s commitment to creating quality content of interest to listeners.

“Combining, as PRISA Audio does, creativity and innovation with the power of our news media brands and technological development is decisive in the streaming industry,” he said, while also noting the importance of Group’s expansion strategy in Latin America.

In 2022, PRISA Audio produced a total of 1,200 podcasts. It launched 82 new podcasts, of which 54 are original (for the group’s own media), 17 are productions for third parties and 11 are branded podcasts. These figures have enabled PRISA Audio to practically double revenue over the past year. Advertising and sponsored content have seen a growth of 43% compared to 2021 and revenue from new lines such as third-party production, events and intellectual property management have doubled.

PRISA Audio was launched in May 2021 as part of the Group’s digital strategy and commitment to new formats. It brings together the non-liner audio content of El País, As, Cadena SER, Podium Podcast, Cadena Dial, LOS40 and group stations in Latin America, such W Radio, Caracol Radio, and ADN Chile, among others.

In 2022, PRISA Audio continued to forge ahead with the creation and consolidation of new teams and brands, such as El País Audio, As Audio, and Podium Podcast Chile. The most popular print-media is Hoy en El País, which in just 10 months has already registered 15 million downloads and is expanding to Saturdays and Sundays thanks to Podium. Silvia Cruz Lapeña, the editor-in-chief of El País Audio, unveiled a range of novelties for 2023, including, on January 24, the debut of the podcast Leontxo García, the newspaper’s resident chess expert. Meanwhile, new investigative journalism formats are set to be rolled out over the coming months.

Cardena SER also had a good year, with more than 250 million downloads – a 38.5% increase compared to 2021. The network also saw a significant increase in subscribers on YouTube, and its podcast Nadie sabe nada was the audience favorite. There were also outstanding sports productions by As Audio and Cardena SER, which have developed their own content, including Mundial,España,1982 and Mínimo de veterano.

Meanwhile, Podium Podcast saw net downloads rise by 36%, and produced 25 new titles. There was notable success for Estirando el chicle, which in addition to topping the rankings as the most-listened-to podcast, drew a crowd of 12,000 fans to fill the Wizink Center stadium in Madrid. A further 16,000 fans followed the event via streaming.

Podium has also continued apace with branded podcast, including Cambio de sentido – a podcast on sustainability in partnership with BMW and presented by Juan del Val – and Road to Dakar 2023 a production made for Audi together with As and Cadena SER, and presented by José Antonio Ponseti. Other branded podcasts have been produced for LaLiga, Caixa Forum, Ericsson, the State Lottery and Banco Sabadell.

As the top-ranking podcast producer in the Spanish-speaking world, PRISA Audio also strengthened its presence in Latin America in 2022 with the debut of Podium Podcast Chile. With this launch, the group now offers Chilean listeners a portal where they can consume the very best content, including the entire PRISA Media catalog. More recently, Podium Podcast has also launched in Columbia and will soon make its debut in Mexico, thus culminating its expansion in Latin America.

Looking ahead to 2023, the group hopes to forge ahead with its growth plan in the areas of quality journalism and entertainment, said María Jesús Espinosa de los Monteros, managing director of PRISA Audio, who acted as master of ceremonies for the event: “Our goal is to become a key agent of transformation in the podcast industry,”

Posted by Experimentor in Podcast News

Triton Digital Releases The New Zealand Podcast Ranker For December 2022

Triton Digital, the global technology and services leader to the digital audio, podcast, and broadcast radio industries, announced the release of the latest New Zealand Podcast Ranker. The Ranker provides insight into the Top 100 Podcasts as well as the Top Networks in New Zealand from 1 December through 31 December 2022, as measured by Triton’s Podcast Metrics measurement service.

The Top 100 Podcast Ranker and Top Network Ranker are ranked by monthly listeners, in accordance with the latest IAB Podcast Technical, Measurement Guidelines.

For this reporting period, the top three podcasts include Fletch, Vaughan & Hayley on ZM (NZME/iHeartRadio/ARN) climbing to #1, Casefile True Crime (Audioboom) again at #2, and Stuff You Should Know (NZME/iHeartRadio/ARN) at #3.

New podcast debuting on the ranker this month include Across the Board (NZME/iHeartRadio/ARN), The Sporting Rumble (rova (MediaWorks)), and First Light with Rachel Smalley (rova (MediaWorks)).

Participating networks include Audioboom, Brodie Kane Media, Headgum, Kast Media, LiSTNR (SCA), NOVA Entertainment, NZME/iHeartRadio/ARN, rova (MediaWorks), Sports Entertainment Network (SEN), Stitcher Media, and Studio71.

To participate in the ranker, view the full results of the ranker, and sign up to receive future rankers via email, please visit: https://tritonrankers.com/.

Please note that as of February 2023, Triton Digital will be transitioning from its website Podcast Ranker PDFs to publishing this data on https://tritonrankers.com/. The PDFs from 2022 will still be available to view on the Rankers site.

Triton Digital’s Podcast Metrics measurement services is certified by IAB Tech Lab as complying with Version 2.1 of the IAB Podcast Measurement Technical Guidelines. It provides accurate and insightful data around how, when, and where podcast content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, podcast name, episode title, and more.

Posted by Experimentor in Podcast News

Triton Digital Releases The December 2022 U.S. Podcast Ranker

Triton Digital, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, announced the release of its December 2022 reporting period (November 28, 2022 – January 1, 2023), U.S. Podcast Ranker, as measured by Triton’s Podcast Metrics measurement service.

Yet again, Stitcher Media remained in the #1 spot on the Top Sales Networks Report for the month of December, with 51.9M Average Weekly Downloads and 14.7M Average Weekly Users. NPR came in a #2 with 33.8M Average Weekly Downloads and 6.1M Average Weekly Users, followed by Audacy Podcast Network at #3 with 32.3M Average Weekly Downloads and 8.1M Average Weekly Users.

For this reporting period, the top three podcasts based on downloads included Crime Junkie (audiochuck), again at #1, NPR News Now (NPR) again at #2, and Up First (NPR) climbing to #3.

For listeners, the top 3 podcasts in December included Crime Junkie (audiochuck) again at #1, Dateline NBC (NBCUniversal News Group) climbing to #2, and Up First (NPR) at #3.

New shows debuting during this period for downloads included Murder & Magnolias (NBCUniversal News Group), Let’s Not Meet: A True Horror Podcast (Audioboom), The Mel Robbins Podcast (Stitcher Media), Chasing Life (WarnerMedia), and more. New shows for listeners included Shawn Ryan Show (Cumulus Podcast Network).

Triton Digital’s U.S. Podcast Ranker is available on its interactive website, www.TritonRankers.com, for an easy way to navigate monthly performance trends and filter by podcast category, publisher, and time period.

Please note that as of February 2023, Triton Digital will be transitioning from its website Podcast Ranker PDFs to publishing this data on https://tritonrankers.com/. The PDFs from 2022 will still be available to view on the Rankers site.

The Top Sales Network Reports are ranked by Average Weekly Downloads and Average Weekly Users in accordance with v2.1 of the IAB Podcast Technical Measurement Guidelines. Participating Sales Networks include content owners/creators and sales representation organizations. Certified by the IAB Tech Lab, Triton’s Podcast Metrics eliminates inconsistent measurement practices and self-reported data, providing content creators, marketers, media buyers, and the audio industry at large with validated and transparent podcast audience data.

Any sales network or publisher with an audience in the United States is eligible to participate in the U.S. Podcast Report. To learn more, contact: solutions@tritondigital.com.

Posted by Experimentor in Podcast News

Libsyn’s AdvertiseCast Signs Exclusive Partnership With Lore Podcast

Liberated Syndication Inc. (“Libsyn”), the leading ‘Podcast As A Service’ platform, announced an exclusive, multi-year advertising deal between Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace that connects advertisers with podcasters, and Lore, an award-winning, critically-acclaimed podcast about true life scary stories that is hosted by one of the most successful podcast producers in the world, Aaron Mahnke. In addition to leveraging AdvertiseCast’s ad platform, Lore will also be leveraging Libsyn’s Auto Ads solution to augment their host-read program with programmatic ad revenue.

Launched in 2015, Lore is a bi-weekly podcast about dark historical tales. Each episode explores the mysterious creatures, tragic events, and unusual places that fill the pages of history. Because sometimes the truth is more frightening than fiction. The extraordinarily successful podcast has racked up nearly half-a-billion downloads, been adapted for two seasons of television on Amazon Prime, and published as a three-book set from Penguin Random House.

Lore is also a multiple winner of the iTunes Annual Best list and has also been the recipient of the “Best History Podcast” designation by the Academy of Podcasters. The podcast’s following has remained steady and is currently not only Apple’s #1 History podcast, but also one of the top History podcasts in the world. As it explores the creatures, people, and places of our wildest nightmares, Lore has amassed more than 40,000 5-star reviews on Apple and has over 400 million listens.

“AdvertiseCast is proud to be the exclusive partner for Lore, and we are excited to work with Aaron who is such a renowned podcast creator. We look forward to bringing valuable opportunities for advertisers in reaching highly engaged audiences on one of the world’s most downloaded history shows,” said Dave Hanley, Chief Revenue Officer, Libsyn’s AdvertiseCast. “We’re already seeing positive feedback from the podcast’s existing roster of advertisers, and we look forward to introducing both Mahnke and Lore to the many brands and agencies we work with.”

Lore is an exceptional show that we’re especially proud to offer to our advertisers at AdvertiseCast,” added Rick Selah, Senior Vice President, Content Partnership, Libsyn’s AdvertiseCast. “We are grateful that Oren Rosenbaum and his team at United Talent Agency initiated and helped forge this new partnership between Aaron and our company.”

“Podcast audiences are growing rapidly worldwide and Lore’s new partnership with Libsyn creates a clear opportunity for brands to align with our unique production and reach our growing community of listeners,” said Aaron Mahnke, Creator, Producer, and Host, Lore. “In fact, Libsyn was the hosting platform I used to publish my very first episode of Lore back in the Spring of 2015. So, I’m delighted to bring that story full circle by partnering with their remarkable AdvertiserCast team. Lore has always been an ideal show for advertisers – it is evergreen and timeless, incredibly successful, and revered by millions of listeners globally.”

Libsyn’s AdvertiseCast empowers brands to effectively target and reach a fast growing and coveted podcast audience and helps creators to monetize their audio and video content. The marketplace combines an industry-leading ad buying and management platform with full-service capabilities that makes it easy for podcast advertisers to initiate and manage highly targeted and measurable campaigns, whole providing maximum return for creators.

For more information or to advertise on the Lore podcast, please reach out to sales@advertisecast.com

Posted by Experimentor in Podcast News

Dreamcast Audio Hosts Inaugural Dreamcast Podcast Pitch Contest

Dreamcast Audio is excited to announce the launch of the Dreamcast Podcast Pitch Contest, a unique opportunity for talented creators and aspiring brands to turn their podcast ideas into reality. The contest is designed to provide participants with the tools, resources, and guidance they need to launch a successful podcast and achieve their goals.

The Dreamcast Podcast Pitch Contest will take place from February 14th to March 7th, and will feature a Podcast Clarity Bootcamp, a panel of expert judges, and prizes of up to $20,000. Contestants will also have access to a Podcast Pitch Canvas, a unique tool that helps them clearly define and communicate their podcast concept.

“We know how challenging it can be to turn a podcast idea into a reality, and we’re excited to provide creators and brands with the support they need to achieve their goals,” said Edwin Frondozo, host of the Dreamcast Podcast Pitch Contest. “Our goal is to help participants gain clarity and confidence in their podcast concept, and to provide them with the resources and guidance they need to launch a successful podcast.”

The contest is open to anyone with a podcast idea, and early bird registration ends on January 31st. To learn more and register, visit dreamcastpitch.com

About Dreamcast Audio

Dreamcast Audio is a venture studio that empowers talented creators and ambitious brands to launch and grow successful podcast shows.

Posted by Experimentor in Podcast News

Acast, Tonny Media Partner In The Netherlands

Tonny Media, one of the Netherlands’ most significant independent podcast production companies, will now reach a global audience and advertisers through Acast’s marketplace.

Acast’s work with Tony Media comes shortly after its official launch in The Netherlands and its partnership with Meer Van Dit announced in November 2022. Gaining prominence in a market that has proven to be ripe for podcasting – already working with brands such as Alpro, Discovery+, Just Eat and Klaviyo – Acast plans to continue to collaborate with further advertisers and Dutch content throughout 2023.

Megan Davies, Managing Director, International at Acast, said: “The Netherlands is a mature market that we’ve sold podcast advertising in for a long time. Now that we’re partnering with premium content producers and generating connections with podcasts loved by thousands of Dutch people, we’re creating fresh momentum with advertisers in the region and further afield. Giving this content a global state is our focus and we couldn’t be happier to facilitate this for Tonny Media.”

Titus van Dijk, founder of Tonny Media, said: “Utilizing Acast’s expertise in global podcasting and its creation of innovative technologies means that together we can do so much. As one of the largest podcast production companies in the Netherlands, we’re looking forward to partnering with Acast. We plan to create and share more great podcasts for all sorts of audiences in 2023. And with Acast, our ambition is to help not just our podcasts, but also the podcast market in the Netherlands grow further to reach a much wider audience.”

For more information on advertising with Tonny Media, please email international@acast.com.

Posted by Experimentor in Podcast News

IAB Announces Full Agenda For Its Annual Leadership Meeting

Interactive Advertising Bureau (IAB), the digital media and marketing trade association, unveiled the final schedule for its Annual Leadership Meeting (ALM), taking place from January 22-24 in Marco Island, Florida.

“ALM has been and continues to be the epicenter of the digital economy, surfacing hotly-debated topics facing the ecosystem at large. IAB is the association that brings together the full digital ecosystem. ALM is here we set the year’s agenda, driving the direction of the industry,” said David Cohen, Chief Executive Officer, IAB.”Attendees will gain critical insight and perspective on important topics including measurement, privacy, the streaming revolution, sustainability, and the emerging met averse. ALM is the time for alignment, consensus, and action from all stakeholders.”

The 2023 conferences theme, “It Starts Here,” explores a vision for the industry, and will uncover opportunities, paths forward, new connections, and meaningful ideas for the future. The three-day event will be held in-person at JW Marriott Marco Island Beach Resort, gathering industry leaders to address significant regulatory changes, challenges around consumer privacy and data use, the explosion of retail media networks, the evolving Metaverse/Web3, trust and transparency, and a host of new ad-supported opportunities.”

Speakers will include:

  • Matthew Ball, Pioneering Tech Authority, Venture Capitalist, and Bestselling Author, The Metaverse
  • Krishan Bhatia, President and Chief Business Officer, NBCUniversal
  • Jeffrey Cole, Director and Chief Executive Officer, Center for the Digital Future, USC Annenberg
  • Sean Corcoran, U.S. Chief Executive Officer, Mediahub
  • Soymya Donkada, Head of Digital, Media, and E-Commerce, Beauty and Well-being, Unilever
  • Sean Downey, President, Americas and Global Partners, Google
  • Erin Egan, Chief Privacy Officer, Policy, Meta
  • Michele Fino, Head of Branded Entertainment, Crackle Plus
  • Jeremi Gorman, President, Worldwide Advertising, Netflix
  • Scott Howe, Chief Executive Officer, LiveRamp
  • Jay Livingston, Chief Marketing Officer, Shake Shack
  • Andy Monfried, CEO and Founder, Lotame
  • Ryan Moore, Global Chief Revenue Officer, SuperAweome, an Epic Games Company
  • Ian Orefice, President and Chief Operating Officer, TIME and TIME Studios
  • John Osborn, U.S. Director, Ad Net Zero
  • Christena Pyle, Chief Equity Officer, dentsu
  • Alex Rodriguez, Chairman and Chief Executive Officer, A-Rod Corp
  • Athan Stephanopoulos, Executive Vice President and Chief Digital Officer, CNN
  • Baratunde Thurston, Host, American Outdoors, and How To Citizen Podcast
  • Kevin Warren, Executive Vice President and Chief Marketing Officer, UPS
  • Danielle Weisberg and Carly Zakin, Co-founders and Co-Chief Executive Officer’s TheSkimm
  • Andrea Zapata, Executive Vice President, Head of Ad Sales Research, Measurement and Insights, Warner Bros. Discovery

You can find out about the events on the Main Stage Schedule for January 23, 23, and 24, here.

NOTE: The event will not be live streamed this year, ALM has prioritized the value of in-person connections. 

IAB does not require proof of vaccination to attend events. However, it is strongly recommended that in-person attendees be vaccinated, and that you stay home if symptomatic.

Posted by Experimentor in Podcast News

Blubrry Podcasting Releases Media Material Mastering By Auphonic

Blubrry Podcasting has integrated with Auphonic for media mastering for Blubrry customers during the publishing process. Creators can automatically master their episodes, easier than ever before within Blubrry’s publishing systems (Podcaster Dashboard and their WordPress plugin, PowerPress).

Podcasters can easily master their episode files with automated audio processing by Auphonic available through the Blubrry publishing system.

Processing time is dependent on file size, however, users can expect a waiting period of about 10% of their file length (minutes) before it is fully processed and ready to be published.

Todd Cochrane, CEO of Blubrry Podcasting is especially excited to see this partnership come together. As a podcaster himself, he knows the importance of professional and efficient systems for a long-standing podcast. “Auphonic has been a staple in my publishing process since their inception and we’re excited to see that become a reality for our podcasters as well.”

Blubrry is offering a 30 day free trial for any hosting customer to try Media Mastering, starting January 19, 2023. After this trial it will be an additional monthly fee.

Not everyone can afford to have an editor to master their media. Auphonic a trusted name in audio processing allows Blubrry podcasters to get professional mastering as part of the publishing process.

About Us

A trusted distributor for podcasters around the world, Blubrry offers tools and services, including hosting, IAB podcast statistics, private podcasting, WordPress hosting, monetization, and the number one podcasting plugin for WordPress. This podcast pioneer provides the optimal podcasting experience so creators can Publish. Analyze. Grow. Contact Blubrry.

Posted by Experimentor in Podcast News

Urban One Inc. And Sounder Partner For AI/ML Research To Support Diverse Voices In Podcasting

Urban One Inc., the largest African-American owned and operated multi-media company, reaching over 80% of Black America, and Sounder, a contextual intelligence platform for audio, announced a partnership to conduct groundbreaking research. This research project aims to improve podcast ad technology to ensure equal monetization opportunities for all creators of audio content. The research will specifically address the industry’s generally limited brand safety technology capabilities for BIPOC audio content, with the goal of scaling new solutions that enable advertisers to sponsor BIPOC audio content at a higher rate and with greater confidence.

With this partnership, Sounder will work closely with Radio One and Reach Media, Urban One’s audio divisions, as well as the new Urban One Podcast Network, to analyze a variety of content from its catalog and create a report identifying strengths and challenges facing audio ad technology in classifying diverse media. The results will further inform and refine Sounder’s industry-leading brand safety and suitability solutions driven by AI/ML models, addressing these challenges and setting a new, fairer standard for the industry.

“As the leader in urban-formatted content, Urban One’s mission has always been to do our part in educating our partners, ourselves, our clients, and the broader industry on the evolving cultural landscape of Black America,” said Josh Rahmani, CRO, Urban One, Audio Division. “Through this work we hope to bring awareness of Black culture and its nuances to the industry at large and support an ecosystem of the diverse voices that drive mainstream culture.”

“Sounder was founded on the belief that we could help diverse voices connect with listeners who cared about what they had to say. We also believe that these voices should have had the same ability to monetize and fund their content,” said Kal Amin, co-founder and CEO of Sounder. “Yet suitability and brand safety can’t be optimized until technology catches up to culture and holistically supports a thriving, diverse world of audio content. Our mission to transform audio insights includes redefining the brand safety status quo with contextual intelligence tools to support diverse creators.”

Legacy brand safety and suitability technology across media types disproportionately flags and restricts diverse voices due to inaccurate classification and discriminatory blocklists. These blunt, all-or-nothing tools misrepresent and underprivilege Black content. Through this research, Urban One and Sounder aim to develop a more nuanced approach that will refine speech classification accuracy and sensitivity, delivering significantly better performance and restoring parity to content advertising.

Podcasting’s growth is accelerating. The number of regular listeners is set to top 160 million this year. Simultaneously, Black audiences are becoming more engaged, with the most recent Black Podcast Listener Report noting that leadership climbed 53% in the course of a single year. With the importance and influence of Black creators and consumers rising, research that supports parity is vital for continued growth.

Posted by Experimentor in Podcast News