Experimentor

MBE Awarded to Camilla Byk in the Queen’s Birthday 2022 Honours List

“This award is a real honour to receive as it recognizes the need for young people to have a voice and a platform that is truly theirs.” – Camilla Byk.

Camilla Byk, Co-Founder of Podium.me, has been awarded the MBE (Member of the Order of the British Empire) for her services to Young People and Broadcast Journalism.

The recommendation has been made by the Prime Minister on the advice of the Independent Main Honours Committee following an independent assessment process.

Camilla Byk co-founded Podium.me 10 years ago as a platform for young people under the age of 25 to create podcasts and audio dramas about stories they really care about.

Experiencing the press’s reporting on young people as often biased during the Clapham Junction riots in 2012, Camilla’s mission has been to hear young people represented and respected in every sphere of the media.

With over 2000 people globally participating in Podium.me’s workshops and programmes over the last decade, Camilla’s mission has been to treat every participant as an individual with a unique story to tell.

Podium’s ‘no selection, no rejection’ approach highlights Camilla’s belief that all ideas are good ideas and helps participants to feel empowered to create the best content they can. Camilla is always looking for opportunities to encourage young people to network with others and progress in their careers. She now provides work experience and internships to young people around the world and has helped to establish hundreds of careers in the audio industry due to her relationships with schools, youth clubs and universities as well as the BBC and commissioners for Radio 1.

Podcasts and audio dramas created by young people from the podium.me network are available on podium.me and SoundCloud.

About Camilla Byk MBE

Camilla was made a Fellow of the Radio Academy in 2021 and has a background in languages and media. podium.me is also an affiliate patron of the Radio Academy. She lives in Wandsworth with her husband Robert and three teenage daughters.

About podium.me

Podium.me is a media platform for young people under the age of 25. It has won an ARIA award for Innovation and Audio Drama and continues to be a force for challenging the media to represent young people accurately and fairly.

Posted by Experimentor in Podcast News

Libsyn Celebrates One Year Anniversary of AdvertiseCast Acquisitions

Liberated Syndication (“Libsyn”), the leading ‘Podcasting As A Service’ platform, celebrates the one year anniversary of its acquisition of the industry’s premier podcast advertising marketplace, AdvertiseCast. Libsyn also released its May 2022 Podcast Advertising Rates, including highest CPM categories.

Libsyn acquired AdvertiseCast on June 4, 2021. Since the acquisition, AdvertiseCast has accelerated Libsyn’s advertising growth trajectory. The AdvertiseCast tech stack has enabled the business to grow both rapidly and profitably. With the addition of Podcast Ad Reps (PAR) earlier this year, advertising now represents a significant revenue stream for the business. AdvertiseCast reported $12 million in revenue in calendar year 2020 and exceeded the earn-out target of $18M in revenue in calendar year 2021.

With its growing network of podcasts, the AdvertiseCast marketplace empowers creators to monetize their audio and video content and offers advertisers the unique opportunity to access highly sought-after podcast advertising inventory. As of May 2022, the marketplace includes more than 2,900 shows, with over 210 exclusive podcasts, and more than 740 active advertisers over the last 12 months. Total show count on AdvertiseCast has increased 15% in the first quarter of 2022 and the number of exclusive shows has experienced a 92% year-over-year uptick.

“Libsyn’s AdvertiseCast is celebrating a pivotal milestone – and with industry forecasts pointing to significant podcast growth ahead, we’re paving the way in rolling out new innovations and robust insights – and with greater transparency for our advertisers,” said Dave Hanley, Chief Revenue Officer at Libsyn’s AdvertiseCast. “New capabilities in podcast advertising makes the medium even more compelling for brands of all sizes to harness the power of podcasting in connecting with diverse listeners and driving measurable outcomes.”

Per the PwC / IAB U.S. Podcasting Advertising Revenue Report, podcast advertising revenues is forecasted to exceed $2B in 2022 and almost triple by 2024 to over $4B. To meet the growing advertiser demand, Libsyn’s AdvertiseCast is continually investing in its platform and tools to empower brands to effectively target and reach a burgeoning and coveted podcast audience.

The AdvertiseCast April 2022 Podcast Advertising Rates

The following rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace that connects advertisers with podcasters. The Company released the figured to empower the two communities to readily monitor market pricing and provide greater insight into podcasting advertising as a monetization vehicle. The data is derived from actual sales data across AdvertiseCast’s network of more than 2,900-plus shows, including over 210 exclusive podcasts.

For May 2022, the average CPM rate was $23.77 for a 60-second ad spot.

The three highest CPM categories in May based on delivered advertising were:

Business: $28
Technology: $26
Kids and Family: $26

Posted by Experimentor in Podcast News

Blubrry Offers Annual Billing For Podcast Hosting

Blubrry notes that you are making an impact with your podcast. You’ve already decided that you’re sticking to your show and want to ensure you’ve made it as easy as possible to maintain the momentum. To make it even easier for podcasters to stay on track, Blubrry has introduced annual billing for hosting customers. Forget monthly payments and pay upfront to ensure there’s no interruption to your podcast hosting.

Save Money

Blubrry’s Standard and Advanced hosting plans are included in the annual option. On average, you’ll save about 10% a year, no matter the hosting plan, for choosing an annual subscription versus the monthly subscription. Save yourself some money, and a little bit of hassle too.

Annual Hosting Costs

  • Standard Hosting 125MB of storage: $120 billed annually ($10 month), save $24
  • Advanced Hosting 400MB of storage: $204 billed annually ($17 month), save $36
  • Check out additional hosting plan options on Blubrry’s website.

Make the commitment whenever it makes sense for you. You can sign up at any time.

Great Use Cases

Blubrry worked directly with many customers over the years to provide this on an individual basis, and have experienced a vast number of reasons why podcasters find it useful. Below are some examples of who would benefit from a one-time payment subscription.

  • Government organizations
  • Nonprofits
  • Educational organizations
  • Those with a strict budget
  • Churches
  • Teams with an annual budget
  • Company cards and finance teams that don’t want to manage monthly payments
  • Podcast season! I.e. you’re going to be releasing episodes for only one year or two
  • Retired shows. Bluberry’s standard hosting plan is the least expensive option for those that aren’t actively publishing, but want to keep their show online.

Annual billing is available to people just signing up for a podcast hosting plan or those adjusting the play they are currently relying on. New plans can sign up on the blubrry.com homepage; and adjusting your current hosting level can be done in the Billing section of the Blubrry dashboard while logged into your new account. At the end of your subscription, you’ll be able to automatically renew.

Posted by Experimentor in Podcast News

Insider June 10, 2022 — Gossip is good, actually

I was 16 the first time I got in trouble for gossipping. The mom of the 10-year-old twins I babysat admonished me for “encouraging” them to talk about the kids in their class. (They were bored!!) “That may be okay in your house,” she said, knowing full well what a yenta my mom is (shoutout […]
Posted by Experimentor in Podcast News

Insider June 9, 2022 — Spotify comes for audiobooks

We have lots of juicy Spotify goods to dig into today, from audiobooks to revenue figures. Plus, the audio winners of this year’s Peabody Awards. Let’s get into it. Spotify has big plans for audiobooks Spotify wants to make audiobooks the next pillar of its business. On Wednesday, company executives pitched the audiobooks business to […]
Posted by Experimentor in Podcast News

What is a Video Podcast, and Why is it Important

Have you ever heard of a video podcast? Video content is taking the world by storm. This type of content allows brands to connect at a deeper level with their audience. With humans being visual beings, we learn more from what we visualize than what we hear. Videos are also way more engaging. Something else that has been gaining popularity in recent years is podcasting. So, why not combine the two to boost the performance of your content? In this article, we’ll help you understand what a video podcast is and why it’s something you should care about. What is…

The post What is a Video Podcast, and Why is it Important appeared first on Spreaker Blog.

Posted by Experimentor in Podcast News

Rise of the companion pods

When Game of Thrones was in its prime in 2014, I was really, really annoying about it. All I wanted to do was talk about the show and books, and I was running out of humans in my life who cared enough about it. Podcasting as an industry was far less developed than it is […]
Posted by Experimentor in Podcast News

Insider June 3, 2022 — Live audio is a sinking ship

It’s been clear for a while now that live audio was going downhill, but the speed of Clubhouse’s decline is still shocking. I guess Oprah has better things to do now that we’ve all decided the pandemic is forever. Plus, Pulitzer-winning Futuro Media gets a hefty Mellon Foundation grant, YouTube is more popular on smart […]
Posted by Experimentor in Podcast News

Insider June 2, 2022 — Don’t sleep on the SSL

Hey, Hot Poders! Glad to be back. My leave was longer than expected, and even those few extra days had me behind in podcast world. (Like the Marc Maron deal! Good for him). As usual, feel free to send tips and other nuggets my way. Today, Megaphone’s eight-hour (!) podcast outage, new podcast recording tech, […]
Posted by Experimentor in Podcast News

How to Choose The Best Podcast Keyword

One of the essential elements for optimizing your podcast for search engine optimization is keywords. There are many types of keywords, and there is a variety of strategies you can use to make the best out of podcast SEO. The goal of today’s talk will be to teach you how to choose the best podcast keywords and grow your brand’s authority.

The post How to Choose The Best Podcast Keyword appeared first on Spreaker Blog.

Posted by Experimentor in Podcast News