Podcast News

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Blubrry Partners With PodRocket Academy To Provide Podcast Training

Are you looking for a reliable and trustworthy podcast expert? Our partner, PodRocket Academy, is here to help you learn about podcasting, including Blubrry services, and how to grow a loyal audience. Watch your podcast flourish as you participate in the new PodRocket Academy from the ProudMouth team.

Blubrry hosting customers can sign up for free podcast training.

PodRocket Academy makes it easier to grow your podcasts. Led by podcast producers and digital marketers, they’ll teach you best practices and guide you through the process of attracting loyal listeners. They firmly believe that you don’t need a digital marketing or tech degree to succeed and are dedicated to helping anyone become a self-assured creator.

The podcast academy is chockfull of on-demand courses by podcast producers and digital marketers who will make it easy to attract loyal listeners. They’ll walk you though several levels of podcast education and provide a lifetime discount of 20% off their annual intermediate and advanced memberships.

What to Expect from PodRocket Academy

  • Training levels for all, regardless of podcasting experience
  • Podcast growth strategies
  • Marketing tactics to gain a loyal following
  • On-demand videos, instruction and documentation, plus Q&As and feedback from instructors
  • The People Behind PodRocket Academy

We wouldn’t partner with just anyone. We’ve worked with the PodRocket team for many years and have watched their team expand their network of shows, assist new clients and gain a heightened focus on content creation. Here are some of the team members you can expect to meet in the academy:

Matt Halloran – Co-founder & chief relationship officer

Julie Ritchie – Academy coordinator

Kirk Lowe – Co-founder & CEO

Patrice Sikora – Podcast facilitator

Blubrry hosting customers can sign up via the dashboard’s “Growth & Resource” page linked on their dashboard. See our partner page if you’re interested in learning more about PodRocket.

Posted by Experimentor in Podcast News

Insider August 4, 2022 — That’s payola 🤌

It shouldn’t be surprising that the long, illustrious history of payola would extend to podcasting, but Hot Pod alum Ashley Carman’s report for Bloomberg still manages to shock with how widespread and casual the practice is. I dig into it below, but it is definitely worth a full read. Plus, SoundCloud lays off a chunk […]
Posted by Experimentor in Podcast News

Will TikTok Music be the next big podcast platform?

Selena Gomez is reportedly developing a Working Girl reboot, and I don’t know how to feel about it. As the daughter of a Staten Island girl who worked on Wall Street in the ’80s, the original is just too close to my heart. Anyway, let the river run — Audacy and Snap try to be […]
Posted by Experimentor in Podcast News

Insider July 29, 2022 — How much did SiriusXM pay for Team Coco?

Wish me luck as I venture into I-95 Friday traffic to get to a wedding today. It is not for the faint of heart, but I am excited to live like a Connecticut blue blood for an evening with my gin and tonic and secrets.  Today: Conan’s price tag, Spotify’s new fiction chief, and Vulture’s […]
Posted by Experimentor in Podcast News

Insider July 28, 2022 — Spotify riding high

Lots of stuff happening today with Spotify: solid subs, M&A, and a death knell for the Car Thing. Oh, and the streamer is now home to 4.4 million podcasts, a 10 percent jump since last quarter. Still not profitable, though! Plus, a look at how MrBallen went from run-of-the-mill YouTuber to podcast star. Spotify adds […]
Posted by Experimentor in Podcast News

Fired cable news hosts Cuomo and Olbermann plot podcast comebacks

I hope you all had a good weekend. As you can tell, I did not get eaten by a shark, though that is because my husband forgot to register for a beach pass. Next time’s the charm, Evan!! On tap for today: cable news rogues turn to podcasting, pornographic content on Spotify, and earnings previews […]
Posted by Experimentor in Podcast News

Critically Acclaimed Podcast “Love and Radio” Joins Gumball

Gumball, the premier marketplace for advertisers to buy host-read ads directly from podcasters, announced that the award-winning podcast Love and Radio has joined its platform and is now available for ad sales. Additionally, Love and Radio has removed its paywall and seasons 8 and 9 will now be publicly available for all listeners. Episodes will be released over the next year on a bi-monthly schedule.

Hosted by Nick van Der Kolk, Love and Radio features interviews and stories ranging in topics from mysterious kidnappings to the secrets and hilarity of journal entries to fascinating animal facts. Its immersive music, unexpected twists and turns, and strange but highly memorable characters have captivated audiences and critics since it began production in 2005.

Love and Radio became the first podcast to win top prize at the Third Coast Festival Competition (for the episode “The Wisdom of Jay Thunderbolt”) and has been featured in The New York Times, The Guardian, and Neiman Lab. Notable fans of the show include Ira Glass (This American Life), Roman Mars (99% invisible), and Had Abumrad (Radiolab).

Seasons 8 and 9 of the show, previously available exclusively on Luminary, will be available for free on all platforms, expanding the reach of these fantastical episodes to eager listeners everywhere.

“Gumball empowers creators by streamlining the sponsorship process and allowing podcast makers to focus on what they do best: realizing the innovative and stellar work that they envision,” said Nick van der Kolk, host and creator of Love and Radio. “Choosing to partner with them was a natural choice and I’m excited to work together!”

Episodes of Love and Radio drop every other week on Wednesdays starting July 20, and they support 1-minute dynamic pre-roll and 1-minute dynamic mid-roll ads.

Marty Michael, CEO at Gumball, said, “As a longtime fan of Love and Radio, I can’t wait to see it thrive on the marketplace. With the addition of the show, we’ve reached nearly 80 new podcasts on Gumball in 2022 alone. We’re excited to continue adding quality podcasts to our offerings and attracting quality advertisers in turn.”

Advertisers can start their next ad campaign on Love and Radio on Gumball today.

Posted by Experimentor in Podcast News

Exile Content Studio Names Daniel Batista As Chief Digital Officer

Exile Content Studio, recently acquired by Kevin Mayer and Tom Stagg’s Candle Media, announced it has hired Daniel Batista as Chief Digital Officer. In his new role, Batista will oversee Exile’s podcast and digital content studios.

Exile Content Studio Chief Executive Officer Isaac Lee said,”In this next phase of Exile’s growth, Daniel will play a critical role in realizing our vision to create a content ecosystem built around compelling IP.”

Exile Content Studio President Alejandro Uribe said, “Our strategic growth gains further strength in welcoming Daniel Batista as Chief Digital Officer. Daniel is a well-respected, seasoned veteran, with extensive experience across media and entertainment including TV, film and digital. He will be instrumental in scaling our podcast business and leading the digital content team to bring value across all of Exile.”

Prior to joining Exile, Batista served as a consultant to actor and comedian Eugenio Derbez and producer Ben Odell’s 3Pas Studios advising on expansion into new revenue streams and was the Co-Founder, President & COO of BESE, a digital media studio and publisher founded by actress Zoe Saldaña.

Before co-founding BESE, Daniel served in executive roles at Mitú, a leading digital-first media brand for Latino youth, and theAudience, a celebrity social media publishing startup backed by William Morris Endeavor. Prior to entering the digital media startup space, Daniel was a management consultant in L.E.K. Consulting’s Media & Entertainment practice and spent eight years in global finance and distribution roles in television and film at three major studios.- Universal, Warner Bros and Paramount – based out of Los Angeles, London and Mexico City.

“I’m thrilled to join Exile to further its growth in the podcast and digital space by working with top talent and investing in IP,” said Batista. “With Isaac and Alejandro’s leadership and Candle Media behind us, Exile is poised to become the market leader in US Hispanic, Latin and Spanish content across all platforms.”

Daniel received his MBA from Northwestern University – Kellogg School of Management and his BS and BA from the University of California, Berkeley in Business Administration and Psychology, respectively.

Posted by Experimentor in Podcast News

Libsyn’s AdvertiseCast Partners With BiggerPockets Media Network

Liberated Syndication Inc. (“Libsyn”), the leading ‘Podcasting As A Service’ platform announced a new exclusive advertising partnership with BiggerPockets, the leading real estate investing media network, on AdvertiseCast. Libsyn’s AdvertiseCast is the industry’s premier podcast advertising marketplace, empowering brands to effectively target and reach a highly engaged and surging podcast audience. The seven-figure deal makes AdvertiseCast the exclusive channel partner representing the BiggerPockets ad inventory.

BiggerPockets’ mission is to help people find personal freedom and financial flexibility through real estate investing. Under the terms of the deal, AdvertiseCast is supporting the podcasts within BiggerPockets network: Bigger Pockets Real Estate, BiggerPockers Money, The Real Estate Rookie Podcast, and BiggerPockets Daily. The BiggerPockets network boasts the largest real estate investing community with two million-plus members; the number one real estate investing podcast with 110 million downloads since 2013; and two of the top 20 Business podcasts.

“With its tremendous listenership growth, advertisers are increasingly turning to the intimate and highly captive podcast storytelling medium for its efficacy in driving measurable brand outcomes,” said Dave Hanley, Chief Revenue Officer at Libsyn’s AdvertiseCast. “Real estate investing is certainly a hot topic of interest for many and BiggerPockets has built a massive real estate investing community that’s highly desirable for many advertisers to reach and we look forward building on our partnership to further support the growth of BiggerPockets’ network of podcasts.”

“We are excited to expand our partnership with AdvertiseCast,” said Lisa Shroyer, General Manager of Media for BiggerPockets. “Having worked together for years already, we believe AdvertiseCast has the best team and platform in the industry to help us take our podcast business to the next level.”

Libsyn’s AdvertiseCast combines an industry-leading ad buying and management platform with full-service capabilities. With its comprehensive and innovative tech tools and insights, AdvertiserCast makes it easy for podcast advertisers to initiate and manage highly targeted and measurable campaigns, while providing maximum return for creators.

Posted by Experimentor in Podcast News

Pushkin Industries Acquired Creative Podcast Company Transmitter Media

Pushkin Industries, the audio company co-founded by Malcolm Gladwell and Jacob Weisberg, announced the acquisition of the Peabody-nominated independent podcast company Transmitter Media, marking a ramping up of Pushkin’s in-house production capabilities for both editorial and commercial opportunities.

Transmitter’s founder and CEO, Gretta Cohn, will join Pushkin Industries’ senior leadership reporting directly to Pushkin CEO Jacob Weisberg. Transmitter’s existing staff will continue to work on current projects as a newly formed department within Pushkin. This milestone marks Puskin’s first corporate acquisition.

“We’re delighted to welcome the team from Transmitter, which Gretta has built into one of the best audio production companies anywhere. Their track record and reputation for bespoke production speak for themselves,” said Jacob Weisberg. “At Pushkin, Gretta will continue to lead an ambitious team of producers and manage their superb client work, while taking on a senior leadership role at our company.”

“Pushkin makes some of the most dynamic and thought-provoking work in audio,” said Gretta Cohn. “Our producers are thrilled to join world-class audio talent – on both sides of the mic – and grow with a company whose commitments to inclusivity and editorial rigor reflect ours. I know our team will thrive at Pushkin.”

Transmitter Media was founded by Gretta Cohn in 2017 and developed and produced the critically acclaimed podcasts Finding Fred, Meltdown, and Rebel Eaters Club. In January 2022, they announced a multi-year strategic partnership with TED Audio Collective to produce a slate of ambitious podcast storytelling and conversation shows, including WorkLife with Adam Grant, which they’ve been partnering on since its inception in 2017, Am I Normal with Mona Chalabi, Body Stuff with Jen Gunter and TED Business. Transmitter’s clients and partners have included The New York Times, ESPN, Spotify and New York Magazine, among others.

This acquisition, brokered by Room Tone, comes on the heels of Puskin’s recent first-look deal with A24, the indie studio behind TV shows and movies like “Euphoria” and “Everything Everywhere All At Once”.

Pushkin is launching five new podcasts this fall, including shows with journalist Lauren Ober and bestselling author Emily Nagoski as well as co-productions with partners such as Bloomberg and Somethin’ Else/Sony Music Entertainment.

Additionally, Pushkin will be publishing an original audiobook with actress, writer, and director Lake Bell in November and has upcoming audiobook projects with Steve Martin and the estate of Mary Oliver slated for 2023. iHeartMedia is Pushkin’s exclusive sales and distribution partner. Granderson Des Rochers represented Transmitter Media, and Gunderson Dettmer represented Puskin Industries.

Posted by Experimentor in Podcast News