Gemini XIII Launches Ad Sales Marketing Team Additions

Gemini XIII, the podcasting and radio industries’ new home for premium audio content, production, and marketing services, announces the addition of two senior sales and marketing professionals: Erica Farmer as Vice President, Strategic Marketing, and Jaclyn Mifka as Director of Ad Operations & Planning. The audio veterans will report directly to Charles Steinhauer, Co-Founder and Chief Operating Officer, Gemini XIII. They will be based at Gemini XIII’s New York City headquarters.

As Vice President, Strategic Marketing for Gemini XIII, Erica Farmer will market the company’s premium assets in podcasting and radio. She joins Gemini XIII from Westwood One, the largest audio network in America, where she was Digital Marketing Director for the Cumulus Podcast Network and helped grow that company’s robust slate of premium podcast content, including several award-winning shows.

Prior to that, she was Producer, Live Events for Townsquare Media’s East Coast and Midwest markets, building large-scale Music Festivals and Lifestyle Events from concept to completion. Farmer started her career at World Wrestling Entertainment as an Associate Producer for both International and Domestic Television programming. She led the production, operations, and execution of WWE’s first-ever exclusive partnership with Hulu in 2012 and created content for live air on networks around the world. Farmer holds a B.A. degree in Communications from The Pennsylvania State University.

Jaclyn Mifka joins Gemini XII as Director of Ad Operations and Planning following 10 years at ESPN Audio, where she was Senior Digital & Audio Sales Manager. She brings diverse experience in Sales Planning and Ad Operations in both digital and broadcast radio to Gemini XIII, and built, priced, and cleared inventory for all radio and digital plans for the ESPN Audio Network. Mifka started her ESPN career as a Promotions Intern for ESPN Radio Network, followed by positions as Traffic Coordinator and Traffic Associate Manager. She started her audio and radio career as Continuity Coordinator for Dial Global. Mifka holds a B.A. in Communications from Manhattan College.

Spencer Brown, Co-Founder and Chief Executive Officer, Gemini XIII, said: “This step marks the first of many in establishing Gemini’s first-class sales and marketing capabilities. Erica and Jaci are experienced audio experts, and we are thrilled to have them join our team.”

Gemini XIII is led by co-founders and national audio veterans Spencer Brown, CEO, who previously founded Cadence13 and Dial Global, and Charles Steinhauer, Gemini XIII’s COO of Westwood One.

Last month, Gemini XIII joined forces with Diversion Publishing in an investment that established Gemini XIII’s content division through a new premium podcast network called Diversion Audio. Diversion Audio will leverage sister company Diversion Books’ vast publishing assets and author relationships to offer a focused content model unique to podcasting: expanding IP from books, authors, and personalitites into the podcast medium as original audio content across both high-frequency episodic shows and engrossing narrative limited series.

Diversion Audio’s podcasts will drive new audience communities and tell expert-driven stories that spring from Diversion’s book titles, expanding them with additional communities and tell expert-driven stories that spring from Diversion’s own book titles, expanding them with the additional interviews and guests, archival research, and narrative themes previously unexplored. Diversion Audio’s podcasts will span the genres of suspense, romance, parenting, music, history, business, and sports.

In March, Gemini XIII announced its acquisition of The Infinite Agency, a full-service digital advertising agency based in Dallas, TX, and Phantom Producer, the world’s first patented audio imaging services that includes web and mobile app user interfaces and makes professional audio production fully mobile. Gemini XIII is based on New York, with offices in Dallas and Sydney, Australia.

Posted by Experimentor