Logitech is killing off the Blue mic brand, will sell Yeti and Astro under Logitech G

Blue Yeti and Blue Yeti Nano.
Photo: Blue

Logitech bought gaming headset maker Astro for $85 million in 2017 and purchased mic manufacturer Blue Microphones for $177 million one year later. Now, it’s merging both into its Logitech G brand for gamers and streamers — but while Astro will largely continue, the Blue brand is getting axed.

“Will the Blue Microphones brand go away?” reads a question in Logitech’s brand merger FAQ. “We will be keeping the Yeti brand and moving it under Logitech G. The Blue name will be used to describe our technologies,” the answer begins.

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Posted by Experimentor