How can you take your podcast to the next level when audience engagement isn’t where you’d like it to be? How can you strengthen your message and connect with your audience in a profound way?
Luckily, we’ve put together a guide to help you answer both of these questions. in today’s article, we’re revealing how to uplevel your podcast using SWOT analysis.
The post SWOT Analysis for Podcasting: Take Your Podcast to the Next Level appeared first on Spreaker Blog.
Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced the release of the latest New Zealand Podcast Ranker. The Ranker provides insight into the Top 100 Podcasts as well as the Top Networks in New Zealand from 1 March through 31 March, 2022, as measured by Triton’s Podcast Metrics measurement service.
The Top 100 Podcast Ranker and Top Network Ranker are ranked by monthly listeners, in accordance with the latest IAB Podcast Technical Measurement Guidelines.
For this reporting period, the top three podcasts include The Mike Hosking Breakfast (NZME/iHeartRadio/ARN), Fletch, Vaughan & Hayley on ZM (NZME/iHeartRadio/ARN), and Castile True Crime (Audioboom).
New podcasts debuting on the ranker this month include Grey Areas with Petra Bagust (MediaWorks Radio Limited) and The Front Page (NZME/iHeartRadio/ARN).
For the month of March, there were 8.1M downloads of all shows by participating publishers.
Participating networks in the New Zealand Ranker include Audioboom, Headgum, Kast Media, LiSTNR (SCA), MediaWorks Radio Limited, NZME/iHeartRadio/ARN, Stitcher Media and Sports Entertainment Network (SEN).
Recently, Triton Digital introduced the New Zealand Podcast Ranker website – an enhanced and experience for New Zealand advertisers and agencies seeking podcast consumption insights.
Triton Digital’s Podcast Metrics measurement service is certified by the IAB Tech Lab a complying with Version 2.1 of the IAB Podcast Measurement Technical Guidelines. It provides accurate and insightful data around how, when, and where podcast content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, podcast name, episode, title, and more.
Triton Digital, the global technology and services provider to the digital audio and podcast industry, announced the release of the latest U.S. Podcast Report for the March 2022 reporting period (February 28 – April 3, 2022) as measured by Triton’s Podcast Metrics measurement service.
Yet again, Stitcher Media remained in the #1 spot on the Top Networks Report with 57.1M Average Weekly Downloads and 13.9M Average Weekly Users, followed by NPR climbing up to the #2 spot with 34.9M Average Weekly Downloads and 7.2M Average Weekly Users, and Audacity Podcast Network with 33.8M Average Weekly Downloads and 9.2M Average Weekly Users.
For the month of March, there were 225.4M downloads for the top 20 publishers.
For this reporting period, the top three podcasts based on downloads included NPR News Now (NPR) coming in again at #1, The Ben Shapiro Show (Cumulus Podcast Network) climbing to #2 and Crime Junkie (audiochuck/SXM Media) at #3.
New shows debuting this period for downloads and listeners include, The Thing About Pam (NBCUniversal News Group) and Twin Flames (Wondery).
Fly on the Wall with Dana Carvey & David Spade (Audacy Podcast Network), Fantasy Baseball Today (Paramount) and State of Ukraine (NPR) were the new shows that debuted on the ranker for downloads.
New shows based on listeners this month included Ten Percent Happier with Dan Harris (Wondery) and Snacks Minute (Audacy Podcast Network).
The Top Network Reports are ranked by Average Weekly Downloads and Average Weekly Users, in accordance with v2.1 of the IAB Podcast Technical Measurement Guidelines. Certified by the IAB Tech Lab, Triton’s Podcast Metrics eliminated inconsistent measurement practices and self-reported data, providing content creators, marketers, media buyers, and the audio industry at large with validated and transparent podcast audience data.
Any podcast network or publisher with an audience in the United States is eligible to participate in the U.S. Podcast Report.
With 10+ years of digital audio measurement expertise, Triton’s Podcast Metrics measurement service provides reliable and informative data around how, when, and where podcast and audio on demand content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, device, player, network, program, episode, and more.
Crowd Network, a rapidly growing Manchester-based audio on demand network, is celebrating 10 million podcast downloads in just over 18 months of launch.
Having launched a slate of new shows in recent months, including Go Love Yourself co-hosted by Laura Adlington and Lauren Smith, and The Sam & Billie Show from Sam and Billie Faiers, the independent network has seen downloads reach one million a month in the last five months.
Since its launch in September 2020, Crowd has created a suite of chart-topping shows to critical acclaim. Recent popular shows include Flight 149, a documentary series delving into the 1990 human hostage crisis and cover-up by the British Government, released in February this year. The company is in talks for a French series, speaking with French nationals involved in the scandal, to be released later this year.
As its library of shows grows, the network has welcomed six new faces in the last twelve months, with plans to grow the team by five over the next six months as show production ramps up.
Working with major names including Joe Marler, The Joe Marler Show, Geraint Thomas, The Geraint Thomas Cycling Club, and Alan Cumming, Alan Cumming’s Shelves as part of its Crowd People division, the network’s Crowd Stories arm features award winning shows, such as Murder in House Two, and the chart-topping American Vigilante. Six new podcasts are in the pipeline for 2022 across its Crowd People and Crowd Stories divisions.
The success of these shows saw the network partner with LA-based Creative Artists Agency in 2021 to explore film and television options for existing shows.
Co-founded by a team formerly based at the BBC, Crowd is led by CEO Mike Carr. Carr commented on the milestone: “When the team and I first talked about launching our own network, we wanted to create a company that ultimately gave our people complete creative control over their content. We didn’t want to just produce audio with other media companies, and we didn’t want to create podcasts that we thought people wouldn’t truly connect with.
“To have 10 million downloads, multiple awards, and some of the biggest names in entertainment, like Joe Male an Geraint Thomas, behind us less than two years in, is true testament to the Crowd team’s hard work over the last 18 months. I’m thrilled to be on this journey with some of the best in the industry, working one some of the most popular podcasts out there. As an independent network, we’re aware that there are other, perhaps easier, routes to growth. Yet these options wouldn’t be in line with our core offering of creating and owning our own quality IP, a strategy that is clearly resonating with listeners, talent and the market. We’re growing quickly, organically, in a way that stays true to our original focus: quality shows that bring people together.”
Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced the release of its inaugural Canada Podcast Report. This monthly online and interactive report provides insight into the most downloaded Podcasts overall, top Canada originated English and French language Podcasts, as well as the top Networks in Canada for the March 2022 reporting period (February 28 through April 3, 2022), as measured by Triton’s Podcast Metrics measurement service.
For the first time, media buyers have access to trusted third-party podcast measurements to make informed advertising decisions and podcast networks gain access to reputable consumption data delivering a better understanding of listening audiences to improve show monetization.
“As the leading podcast publisher in Canada, we are excited to showcase our success and momentum in Triton Digital’s inaugural Canada Podcast report and look forward to providing our clients with access to reputable, validated, and transparent podcast metrics across our library of programming,” said Julie Kerr, Senior Director, Digital Ad Product and Revenue Management, CBC & Radio-Canada Media Solutions.
For this reporting period, the top three Canada originated French language podcasts include Radiojournal (Radio Canada) at #1, Richard Martineau (QUB) #2, and Benoit Dutrizak (QUB) at #3.
The top ranked podcast overall is Dateline NBC (NBCUniversal News Group) with over 626K Average Weekly Downloads. Stitcher Media earned the #1 spot on the Top Networks Report with 4.5M Average Weekly Downloads and 1.2M Average Weekly Users, followed by CBC/Radio-Canada with 3.2 Average Weekly Downloads and 539.2K Average Weekly Users, and Wondery Network with 1.5M Average Weekly Downloads and 466.9K Average Weekly Users.
“Triton Digital’s Canada Podcast Report will also allow us to accurately capture reliable and trustworthy data for our clients, and significantly impact the growth of French-language podcasts across Québec and Canada,” said Jean-Nicolas Gangé, Directeur general QUB radio.
Total downloads of all shows by participating publishers in the month of March is 13.8M. Participating networks in the Canada Podcast Report include, All Things Comedy, Audioboom, CBC/Radio-Canada, Cogeco Media, Headgum, Kast Media, NPR, Paramount, QUB, Salem Podcast Network, Stitcher Media, The Roost Podcast Network, and Wondery Network.
“We are thrilled to release the Canada Podcast Report,” said John Rosso, President and Chief Executive Officer, Triton Digital. “Our monthly reports provide advertisers with the reliable measurement data they need to better understand podcast performance and this release highlights our commitment to serve the audio industry in Canada with validated and transparent podcast metrics.”
Participation in the Canada Podcast Report is continuously expanding and any podcast network or publisher with an audience in Canada is eligible to participate.
Triton Digital’s Podcast Metrics measurement is certified by IAB Tech Lab as complying with Version 2.1 of the IAB Podcast Measurement Technical Guidelines. It provides accurate and insightful data around how, when, and where podcast content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, podcast name, episode, title, and more.
SiriusXM and I Am Athlete, the athlete-led media network founded by former NFL All-Pro receiver Brandon Marshall, announced they have joined forces in a new expansive content deal that includes a nightly radio show and other game-changing projects.
The new agreement will expand the already popular I Am Athlete platform by delivering new innovative programming to more fans who want an authentic “locker room” perspective on sports and pop culture directly from those who played the game.
I Am Athlete and SiriusXM will produce a new nightly show that will air nationwide on SiriusXM’s Mad Dog Sports Radio (channel 82 on SiriusXM radios and on the SXM App). Debuting on April 27, I Am Athlete Tonight will air live every weekday from 7-9 pm ET/4-6 pm PT.
Former NFL defensive end Leger Douzable will lead a cast of rotating co-hosts that will feature Marshall, former NFL players LeSean McCoy, Brandon Flowers and Adam “Pacman” Jones, former NBA player Antoine Walker, former WNBA player Chantel Tremitiere and journalist Omar Kelly as they engage in the type of thoughtful, unfiltered discussions that the I AM Athlete Tonight episodes will also be available as podcasts after they air on SiriusXM.
SiriusXM and I Am Athlete have also entered into a developmental agreement and will combine the strength of both brands and platforms to bring additional engaging talent to the air and develop new and unique content in the future.
As part of the agreement, SXM Media, SiriusXM Holdings’ advertising sales group, is now the exclusive global ad representative for the popular I Am Athlete audio podcast – hosted by Brandon Marshall and Chad “Ochocinco”Johnson – and other audio podcasts developed with I AM Athlete. SXM Media also sells across the I AM Athlete video podcast. SXM Media is the gateway for marketer to the #1 U.S. podcast advertising network in reaching weekly podcast listeners, per Edison Research.
The I Am Athlete Podcast is available on all major podcast platforms.
“We are excited to team up with SiriusXM. SiriusXM is an extraordinary company that shares our passion for innovation in storytelling and giving the athlete a platform,” said Marshall. “I Am Athlete is the premier destination for athletes to tell their own stories, write their own scripts, highlight successes and also hold each other accountable. The sports media landscape has drastically changed. Our partnership brings our unique content and approach to storytelling to fans, every day.”
“I Am Athlete has established itself as a prominent and popular podcast because it is the kind of authentic straight-from-the-athlete talk that fans love and want more of. We’re excited to team up and build on that,” said Steve Cohen, SVP, Sports Programming and Podcasts, SiriusXM. “Brandon and team will produce new and exclusive content that will enhance our Mad Dog Sports Radio channel. And together, we look forward to developing new talent and content for I Am Athlete and SirusXM that will appeal to listeners everywhere.”