Triton Digital Released the March 2022 U.S. Podcast Report

Triton Digital, the global technology and services provider to the digital audio and podcast industry, announced the release of the latest U.S. Podcast Report for the March 2022 reporting period (February 28 – April 3, 2022) as measured by Triton’s Podcast Metrics measurement service.

Yet again, Stitcher Media remained in the #1 spot on the Top Networks Report with 57.1M Average Weekly Downloads and 13.9M Average Weekly Users, followed by NPR climbing up to the #2 spot with 34.9M Average Weekly Downloads and 7.2M Average Weekly Users, and Audacity Podcast Network with 33.8M Average Weekly Downloads and 9.2M Average Weekly Users.

For the month of March, there were 225.4M downloads for the top 20 publishers.

For this reporting period, the top three podcasts based on downloads included NPR News Now (NPR) coming in again at #1, The Ben Shapiro Show (Cumulus Podcast Network) climbing to #2 and Crime Junkie (audiochuck/SXM Media) at #3.

New shows debuting this period for downloads and listeners include, The Thing About Pam (NBCUniversal News Group) and Twin Flames (Wondery).

Fly on the Wall with Dana Carvey & David Spade (Audacy Podcast Network), Fantasy Baseball Today (Paramount) and State of Ukraine (NPR) were the new shows that debuted on the ranker for downloads.

New shows based on listeners this month included Ten Percent Happier with Dan Harris (Wondery) and Snacks Minute (Audacy Podcast Network).

The Top Network Reports are ranked by Average Weekly Downloads and Average Weekly Users, in accordance with v2.1 of the IAB Podcast Technical Measurement Guidelines. Certified by the IAB Tech Lab, Triton’s Podcast Metrics eliminated inconsistent measurement practices and self-reported data, providing content creators, marketers, media buyers, and the audio industry at large with validated and transparent podcast audience data.

Any podcast network or publisher with an audience in the United States is eligible to participate in the U.S. Podcast Report.

With 10+ years of digital audio measurement expertise, Triton’s Podcast Metrics measurement service provides reliable and informative data around how, when, and where podcast and audio on demand content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, device, player, network, program, episode, and more.

Posted by Experimentor