Twitter is being rebranded as X

Elon Musk, with a background of Twitter badges
Illustration by Kristen Radtke / The Verge; Photo: Getty Images now redirects to, following a tweet from Twitter owner Elon Musk today, and an “interim X logo” will replace the Twitter bird logo later today. Leading up to the change, Musk spent a lot of time tweeting about it.

Around 12AM ET last night, he started tweeting — and did so for hours — about the Twitter rebrand to X, the one-letter name he’s used repeatedly in company and product names forever. It started with a tweet saying “soon we shall bid adieu to the twitter brand and, gradually, all the birds,” followed by a second tweet adding that “if a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow.”

Musk then, over the next several hours, gestured at the change in between other posts and replies,…

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Posted by Experimentor