Is your X ad revenue sharing payment smaller than you expected?

An image showing the X logo superimposed on the Twitter logo
Image: The Verge

Now that X, the platform formerly known as Twitter, has managed to repeatedly send out its ad revenue sharing payments on time without any last-minute delays, engineer Eric Farraro is answering questions from users who still aren’t getting the payments they expect. Reasons include: 1) X users only earn ad revenue from other paying X users, 2) advertisers aren’t paying much to reach the demographic that the creator attracts, 3) the posts didn’t get a lot of replies, or 4) their content is not suitable for ads.

That first reason is one that X hasn’t exactly hidden. Here’s how Farraro puts it in his new explanation:

Ads are shown, but the audience is not Verified. Revenue is only earned for ads shown to Verified users. This is one of many…

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Posted by Experimentor